Recruited Audience v Seat Fillers – How it works: For Film Previews we invite selected target audience for each screening. It is proven that the most popular influence on choosing what film to watch is word of mouth/personal recommendation. Seeitfirst preview films to audiences that are likely to spread the word through their family and friends network. At Seeitfirst you would be invited to a film preview known as a ‘talker’ – this is where you watch a film in cinema, usually a couple of weeks before its release and then give your opinion and hopefully share recommendations.